This is an awesome concept and idea...for all those of you like me out there who love wearing heels but hate driving in them!!
A new footwear design concept that aims to make women safer and more comfortable behind the wheel, without compromising on their style, is launched today.
Sheilas’ Wheels has developed the ‘Sheila Driving Heel’ which gives women the best of both worlds - a safe, flat driving shoe and a glamorous pair of heels in one - all interchangeable at a push of a button.
More than 11.5 million* women drivers in the UK are putting themselves and other drivers at risk by wearing the wrong footwear when behind the wheel, according to new research from Sheilas’ Wheels – the car insurer for women.
One in ten (10%) female motorists admit that they have had a car accident or a ‘near-miss’ because of their shoes slipping off or getting stuck between, or under, the foot pedals whilst driving.
The ‘Safe Shoes’ report shows that a massive 80% of female drivers wear inappropriate footwear when in control of a car – choosing style over safety. A third (33%) of all female drivers confess to wearing flip-flops, while 18% claim that they have worn no shoes at all when driving, which experts say can be extremely hazardous and is currently illegal in some parts of the UK**.
In fact, just under half (47%) of women drivers said they chose what shoes to wear when getting ready in the morning based on what went best with their outfit rather than being the safest for driving in.
Under a fifth (17%) of female drivers keep a spare pair of ‘driving shoes’ in the car to change into, while nearly a quarter (23%) admit they can’t be bothered to change their shoes when behind the wheel even if they know they are not the safest for driving.
Jacky Brown, spokesperson for Sheilas’ Wheels, said: “It’s astonishing that so many women are putting themselves, their passengers and other drivers at risk by wearing the wrong shoe or no shoe at all whilst behind the wheel. Stilettos, sling-backs and strappy sandals aren’t the sensible choice when it comes to controlling a car.
“Our Sheila Driving Heel design could provide safety-conscious female motorists with the ultimate driving shoe - allowing women to wear a safe flat shoe whilst driving, and a fashionable heel once they are out of the car.”
The report highlighted that 63% of women called for better guidelines to advise them on the correct form of footwear to wear when driving. A lack of understanding is clearly evident as over half (54%) of female motorists believed that sports trainers were the safest shoes to drive in - even though their thick soles and chunky design limit both movement between, and contact with, the pedals.